Web Site Worksheet

 This is a collection of items/concepts you should include when planning your web site.

1. Your Information


Business Profile:





Products or services:




Target market:



What is unique about your product or service?




What is the Purpose / Goal of Your Proposed Website?







What do you want from your website? Circle all that apply:

  • To offer a favorable impression of your company
  • To provide information regarding your service/product
  • To develop a qualified list of prospects
  • To sell products directly over the Internet
  • To encourage potential customers to contact you
  • To provide information/prices to distributors
  • To provide information/prices to customers
  • To strengthen name identification
  • To recruit potential employees/associates
  • To gain a competitive advantage
  • Other:


Awards and Testimonials add credibility to your company. This can put a human face on an otherwise "Corporate" presentation.

  • Personal Awards of Key personnel
  • Recommendations
  • Industry Awards
  • Company Awards
  • Sponsorships, volunteerism, community participation
  • Client Comments


Competitors Online:





What are they doing well?




What are they NOT doing well?





2. Content


Here are some things you may want to include in your web site.

  1. Newsletters
  2. Brochures
  3. Catalogs
  4. Products / Services
  5. Employment Information
  6. Frequently Asked Questions
  7. Forms
  8. Comment Form
  9. Order Form
  10. Surveys
  11. Photo Gallery
  12. What's New
  13. Business Profile
  14. Personnel Profiles
  15. Virtual Tour
  16. Links [to resources, clients, suppliers etc]
  17. Press Releases
  18. Annual report
  19. Online Store

Gather all your materials together [logo, brochures, letterhead, booklets, ads, videos, etc] electronically, if possible.


3. Social


Social networking is a great tool to spread the word about your business and get people intersted in your company. Staying connected with your customers and prospects is essential and social media can help you do that. Some of the most popular networks are:







Youtube / Vimeo


Snapchat / Snap


4. Links / Citations


Links to your site from other sites will generate targeted traffic to your web site. Sources for links include online directories and search engines, business associations, industry associations, vendor websites, your clients and others that serve your market.




5. Maintenance and Updating


How often does your site need to be updated?

  • Daily
  • Weekly
  • Every 2 Weeks
  • Monthly


How do you want to update?

  • Call your website designer
  • Use an online Content Management System
  • In-house IT staff using web editing software
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